The Exordian: March Edition
What’s Happening in the World of Generative AI?
The release of OpenAI’s GPT-4o with native image support marks another milestone in AI-generated content. Tools like Cling, Sora, and Reve AI are now competing to dominate video and design workflows.
But as AI capabilities grow, consumer trust becomes a bigger concern. For example, fake websites already mimic real AI platforms, creating new challenges around authenticity and brand safety.
The Saturation of AI-Generated Creativity
Have you noticed AI announcements are becoming... expected?
This is a sign of creative democratization. Everyone can now make “good-enough” posters, graphics, or infographics using Gen AI tools. But when everyone can create, how do brands stand out?
by staying consistently human. As Jeff Bezos once asked:“What’s not going to change in the next 10 years?”
Apps like Timeleft, digital detox retreats, and South Korea’s viral “Prison Inside Me” reflect a rising trend: tech fatigue. Consumers are searching for genuine experiences and real human connections.
Yet, while people detox from tech, brands are doubling down on automation. This creates a growing gap—and an opportunity—for brands to reconnect authentically. As one user put it. “I like art. I don’t like taxes. Can AI just make my taxes easier but let art be art?”.
The more Gen AI content floods the internet, the more bland sameness it creates. But human-made storytelling, imperfections, and originality still cut through the noise.
AI may scale production, but it can’t replicate empathy, intuition, or soul.
At Exordi, we believe in pairing the efficiency of AI with the depth of human creativity. That's the future of content.
D-Day to Tik Tok’s Fate
With only 2 days until the U.S. government’s April 5th, 2025 deadline, TikTok’s future remains in limbo.
Unless ByteDance sells its U.S. operations, TikTok may face a full ban.
Oracle, backed by Blackstone, is leading the acquisition race. Even Amazon reportedly submitted a bid, though it isn’t being taken seriously.
Surprise players like Elon Musk and MrBeast have also shown interest. MrBeast, with 113M followers, has publicly floated the idea of buying TikTok.
For creators, a change in ownership could mean serious disruption. Indian influencers who lost TikTok in 2020 still haven’t fully recovered—many migrated to Instagram and YouTube, but faced challenges in engagement and monetization.
TikTok Shop is also transforming e-commerce, letting brands sell directly in-app. However, quality concerns and the flood of cheap products raise questions about the platform’s long-term trustworthiness.
Owned Media: it’s importance for brands
Owned media = content a brand creates for itself. It seems simple, but it’s a strategic pillar.
Owned media reflects a business’ identity and values—the true foundation for building loyal communities. And in the Gen AI era, it becomes even more important.
If your content is obviously artificial, can it still foster trust?
Great owned media establishes brand authority, fosters trust, and attracts influencers. Done well, it drives two-way engagement, which is key to community.
Through comments, discussions, and interactive content, consumers feel heard. They become brand ambassadors, not just customers.
Post-COVID, social platforms are now where people discover, research, and buy. Owned media is how modern brands show up consistently, authentically, and with purpose.
The Exordian showcases top-tier creators, industry insights, and unfiltered opinions on the future of creativity.
📩 Reach out to us at: carlo@exordi.io
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